As a partner at the largest independent digital agency Rosetta, Adam is the lead strategist for Rosetta’s Social Media practice and focuses on designing social media strategies and initiatives for clients across a variety of industries, including Healthcare and Pharma, Financial Services, Consumer Products, Retail and B2B. Adam founded the social media practice in 2008, building programs that treat social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects through Rosetta’s Personality®-based segmentation and marketing platform. Adam has spoken on behalf of Rosetta at industry events and webinars with business partners including Bazaarvoice, Powered and IBM.
Adam has over fifteen years of experience leveraging technology to drive and sustain business value for clients such as Coach, Borders, and Citizens Bank. At Rosetta he has served in various roles including leading the Search and Media practice and serving as a client engagement partner in the Consumer Product and Retail vertical. Prior to joining Rosetta, Adam spent over eleven years with Accenture, leading value-driven, long term transformational programs for clients such as EMC, Kodak, Boston Scientific and Digital Equipment Corp. Adam serves on Forrester Research’s Technology Marketing Executive Council and has been published in AdAge, PharmaVoice and other industry journals.
Adam resides outside of Boston, MA, with his wife and 3 amazing boys who have been successfully indoctrinated as Red Sox, Patriots and Celtics fans.
Where you can find Adam: