12 Predictions You Can Count on in 2012

As we begin a new year, the future is foremost in our minds. What new trends will the this year bring? How can we take advantage of , or prepare for the changes that time inevitably brings?  Those thoughts, natural as they are generally bring forth a slew of posts about what the coming year will bring. But by the end of the year, we see that most of the forecasts miss their mark. In an effort to avoid that problem , I have compiled the following list of 12 things that WILL be part of the technology and social media landscape in 2012

  • Someone will write a blog post about the death of blogging
  • Someone will write a post that proclaims that Blogging is the heart of social media
  • Someone will write a post that proclaims that 2012 is the Year of Mobile
  • Someone will write a post that proclaims that 2012 is the Year of Video
  • Someone will write a post that proclaims that 2012 is the Year of Social Marketing
  • Someone will write a post that proclaims that 2012 is the Year of Location Based Services
  • Someone will write a post that proclaims Location Based Services are dangerous to use and serve no purpose.
  • Someone will publish a study that shows that Klout is the worst thing since the invention of the Internet
  • Someone will publish a study that shows that Klout is the greatest thing since  the invention of the Internet
  • A celebrity will, with great fanfare,  leave Twitter because they said something stupid
  • A celebrity will, with great fanfare,  leave Twitter because they believe someone else said something stupid
  • Someone will claim to have solved the secret of social media, and will share that secret with you for a small fee

With those predictions out of the way, I hope that you can concentrate on the things that will make your year better.  Working on improving your marketable skills, your product and your service. Figure out who your market is and then find out what they want while becoming a member of their community, on their terms. Determine what you can offer them that they value, and then determine what tools will help you do that. Oh, and while your at it, do something good for someone less fortunate – whether it helps your business or not, you’ll feel better doing it, and you will have accomplished something positive in the universe.

Try to enjoy yourself while you’re doing all of this will you ? Best wishes from all of us at SMMI for the healthiest, Happiest and most productive year possible.

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