“There is no such thing as a social media guru.”
“Listen, Engage and Act.”
“Social media is not a fad”
And so on. And so on. And so on.
Is it enough for you already?
Not by a longshot.
There’s a reason why you keep seeing these concepts over and over again – it’s because they need time to sink in.
Practice makes perfect.
Imagine yourself as Michael Jordan – not the game-winner sinking, ankle-breaking, lockdown defending legend we all know. Imagine Michael Jordan on his first day of practice.
He might have played some ball to that point, and might have even thought that he knew it all – after all, he’d seen the players he admired doing it on television, watched kids older than him play, and had done some shooting around himself, right?
Wrong. He had to learn how to shoot a proper jumpshot. How to dribble. How to throw a chest pass and a bounce pass. How to lay the ball in. Even Michael Jordan didn’t get it right the first time. His success came from a combination of (un)natural skill and the dedication to develop the muscle memory that he relied on every time he needed to hit a shot under pressure or make a mid-air decision.
It’s the same thing here. If you want to play in this game, it’s not bad to hear the same thing over and over again. Eventually, you’ll reach your lightbulb moment, where it all makes sense because you’ve heard it over and over and it finally clicked.
When that moment happens, you’re ready to play for the Bulls.