I recently held a webinar on Blogging 101 which covered how to get started blogging for beginning bloggers. The group was very interactive and asked lots of questions. I saved the Chat Log from the webinar and thought the questions were so good that I am reposting them here. Cheers!
How much time do you spend a day blogging?
Because blogging is part of my prospecting I don’t separate it out. I spend about 2-3 hours a week. It is best to always thinking of things that you would like to educate and share with your readers. Create a folder for emails that contain ideas. Keeps a notes file. I find that it takes me approximately 30 minutes to an hour from creation to finish per post.
Why did so many bloggers stop? Was it lack of inspiration?
It takes awhile for a blog to get readers, from 6 months to a year, so I believe people give up because there is not instant success. Just my humble opinion.
How do you advertise the startup of a blog?
Everywhere! Of course if it is attached to your website, you can advertise right there. Have it in your email signature and in all your print. Let your sphere of influence and your past customers know about it. Consistent posting on relevant content will also get you seen in searches. Make it a point to comment on other blogs and they will visit yours in return.
How do you use tags?
Tags are relevant words in your blog post that someone may put in a Google search. If your post matches, it will show up when they search for that topic. If you know key words that people use to find you, putting those words in helps you get indexed on the search engines.
It seems like there are a lot of new legal opinions from associations about liability and blogging? What is your recommendation or thoughts when it comes to liability? (Yes, this was a real question and yes, this is a shameless plug)
Take the www.smminstitute.com two day social media course for real estate. It will teach you best practices on how to use social media ethically and responsibly. If your sales people or employees are blogging, you should have a company policy and illustrate good practices and discuss bad ones.
How do you add a blog and which platform do you prefer?
See if your web provider can add a third level domain page and call it Blog.Yourwebsite.com. This will give Google juice to your website. I prefer WordPress blogs. They are easy to use and have lots of SEO (search engine optimization) built into them. There are many plugins including to make your site more interactive and can make it work like a website.
Audience Comment: I use the Notes section of my Iphone to jot down ideas for blog posts.
Great idea, thanks I will start doing that as well.
That’s it for now, more later.