How Social Media Changed the Ad Game

Advertising isn’t new – since the world’s first billboard ad in Ephesus (directing patrons to the pleasures of a local Roman brothel) providers of products and services have been reaching out to consumers. As technology has grown more sophisticated, so have the ways in which we reach the consumer. Movable print, radio, television, the creation of the internet, and most recently the adoption and growth of social media. Our good friends at  MDG (an obviously forward thinking ad agency) developed a great infographic to show how the advertising industry has been impacted by the changes marketers face trying to keep up with consumers and technological trends. I hope you enjoy it as much as I have.

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