SMMI Strengthens Advisory Board with Appointment of Adam Cohen

We are pleased to announce the appointment of Adam Cohen to the SMMI Advisory Board.  As a recognized social media strategist, Adam joins SMMI’s Advisory Board  to help advance our strategy and support our executive team as we continue to expand to meet the growing demand for quality educational programs in the social marketing space.

Adam brings a wealth of knowledge and experience to our board. Adam is a partner at Rosetta, the largest independent digital agency.  He is the lead strategist for Rosetta’s Social Media practice and focuses on designing social media strategies and initiatives for clients across a variety of industries, including Healthcare and Pharma, Financial Services, Consumer Products, Retail and B2B. 

Adam serves on Forrester Research’s Technology Marketing Executive Council and has been published in AdAge, PharmaVoice and other industry journals.

SMMI CEO Bill Lublin says, “SMMI is extremely excited to add an individual with such a deep understanding of social media and its application to marketing and brand building in a variety of verticals. Adam’s exceptional professional history and solid personal values make him an outstanding addition to our advisory board and we look forward to his contributions.”

Bill added, “SMMI demonstrates an amazing diversity with founding members who are Phillies, Sixers, and Eagles fans co-existing with Adam who is a fan of the Red Sox, Celtics and Patriots.”

Adam says, “”It is sincere a pleasure to join the advisory board for the Social Media Marketing Institute.  SMMI’s development and delivery of quality social marketing training programs are vital to companies and associations embracing social marketing strategies across all industries. I am excited to work with a talented team, continuing development and strategic growth of the Institute.”

We are thrilled to have an executive with Adam’s expertise join our team of Advisory Board members.  His extensive experience will be instrumental in helping SMMI reach our strategic objectives.  Welcome Adam!