Tag Archives: Email address

3 Ways to Reach Inbox Zero

email globeI envy people that talk about “Inbox Zero“. The event that happens when you have read or disposed of all of your email. My problem is trying to keep my email manageable enough to reach “Inbox 250”.

Reading, writing and disposing of email takes up about 28% of the average office worker’s day. For people in service industries and sales, the number is probably much higher, and the need to handle email efficiently and in a manner that allows us to find and review important correspondence is crucial. All of us seem to have signed up for email lists that send us things we just don’t need to clutter our days with, so we need to find some way to organize our inbox in a rational and efficient manner. Thankfully with the deluge of email comes an avalanche of apps to help you handle the email more efficiently (ok, so maybe its not enough to be called an avalanche, but it sounded better in my head 🙂

None of us read terms when we install new platforms or sign up for information we want online and we end up with an awful lot of email subscriptions that we didn’t know we were participants in. Here are some great tools to handle your subscription woes and organize your inbox;

Unroll.me - End Email OverloadUnroll.me provides a simple platform to allow you to unsubscribe from lists you are no longer interested in, and then sends the remaining subscriptions to you in one simple “rollup” . An email digest that allows you to pick and choose what you want to read and ignore. The platform supports Gmail and Yahoo mail. You can review and redirect emails that you want directed to your inbox, and simply review and delete those you don’t. In addition you can organize your rollup by category to see specific items of interest.

TheSwizzle.com - Clean up your inbox!theswizzle.com is a similar site, but it supports not only GMail and Yahoo, but Gmail, Google Apps, Mac.com , and – Me.com This site is a lot more graphic than unroll.me. The process is the same, and the difference for users will be in their email provider or their preference for the user interface of each site.  As you sign up for theswizzle, you have the option of unsubscribing from the service, or unsubscribing and deleting the emails (an option I preferred). Swizzle also allows you to subscribe to brands through their interface so you can add brands to your digest, giving you the option to browse coupons and offers to your heart’s content while keeping your email load down.



Mailstrom- The smarter, faster way to clean out your inbox.Mailstrom.com, a site that is still in Beta, may just be a case of saving the best for last.

If you’re like me, you keep emails because you a) want to deal with them later, b) because you want to keep the email for some business purpose or c) because you read it and neither archived nor deleted it. After a while, you have lots of emails cluttering up your inbox when they should be stored in some organized manner. Having multiple email addresses just complicates the issues. Mailstrom  helps organize the thousands of old emails you have in a number of different accounts by creating archives using a number of categories. You can sort and review emails by sender, subject, date, time, lists you appear on,  and even the emails you receive from social networks. In just a short time you can archive and organize thousands of emails , keeping everything in easy to find folders.

You may not get to Inbox Zero today, but with these tools, you’ll get a lot closer! Have tips of your own? Please leave them in the comment section so others can benefit from your advice.

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Six Steps to Can-Spam Safety

People in small businesses are constantly talking about the “do not call” regulations and how they affect their business, but you don’t hear much conversation about the Can-Spam Act, the law governing what is acceptable in commercial email. Mostly that’s because people don’t understand what it applies to and how to avoid violating it.

Like most thing in life most violations of the act occur not because someone is malicious, but because they don’t understand how they are violating the law. We’re going to fix that right now by telling you the six things you need to do to be compliant! —

The CAN-SPAM Act  sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages. That means that a one to one email from a salesperson to a potential, current, or past customer which offers anything for sale or promotes a service offered by the sender is covered under the act. And that covers business-to-business email as well. That means all email – for example, a message to former customers announcing a new product line – must comply with the law —

There are however six easy steps to comply with the act, and they can be made part of your regular email routine -—

  1. Don’t use false or misleading header information.  – Don’t try to hide who you are to increase your open rate – make sure that your  “From,” “To,” “Reply-To,” and the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
  2. Don’t use deceptive subject lines. Again, we all want our email to be opened and we can get very creative here – but you need to reflect the content of the message. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
  3. Tell recipients where you’re located. Your message must include your valid physical postal address. Your street address, a post office box , or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
  4. Tell recipients how to opt out of receiving future emails. Your email must include a clear and conspicuous explanation of how people can opt out of getting email from you in the future. It should be easy for an ordinary person to recognize, read, and understand. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You must include the option to stop all commercial messages from you.
  5. Honor opt-out requests promptly. You must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request.  And their heir email addresses are not yours to sell or transfer even in the form of a mailing list.
  6. Monitor what others do on your behalf. Even if you hire another company to handle your email marketing, you are responsible for what they do. While they may also bear some liability, you’re still on the hook for their actions, so monitor their actions to be sure they are compliant.
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